Brand kit
Logos, colours and typography.
Everything you need to represent heysimone properly: the official files at full resolution, the exact colours and what each is for, and the brand typeface.
Logos
Three versions. Client for anything addressed to families, Provider for anything addressed to providers, and White whenever the background is dark. Transparent PNGs, full resolution.
Client
lavender accent
Provider
coral accent
White
for dark backgrounds
Every file is a transparent PNG. The background behind the thumbnails above is only there to make them readable.
Colours
The brand colours, and what each one is for. These are the values to use everywhere else — the site then derives its own steps from them to hold reading contrast.
Client
what a family seesLavender
#6A6FF2The brand colour. “simone” in the wordmark, buttons, links.
Deep lavender
#3749BEAccent text and headings, where lavender does not hold enough contrast.
Provider
what a provider seesCoral
#E0685AThe provider accent. “simone” in the provider wordmark, and hover states.
Neutrals
paper and inkPaper
#F2EBE3The background of provider surfaces and of printed documents.
Ink
#1B1F33Body text.
“hey”
#3A3A3AThe word “hey” in the wordmark, in every version. It never changes.
Typography
One typeface for everything, and one exception reserved for marketing.
- Manrope
the brand typeface
Headings, body text, interface, buttons. Everything except the case below.
- Patrick Hand
handwritten notes
The handwritten notes on the site and in marketing material. Never in the interface.